What are audio ads? An easy-to-understand explanation of their types and effects
What are audio ads? An easy-to-understand explanation of their types and effects
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In recent years, the market for audio advertising has expanded rapidly.
More and more companies are seeing great results in their marketing activities using audio advertising.
However, there are probably many people who don't know the difference between audio advertising and radio advertising, or who feel that the system and advertising methods are difficult.
So this time, we will explain the USA Students Email List types and effects of audio ads in an easy-to-understand manner even for beginners.
If you are considering audio ads for the first time or would like to know the basics first, be sure to check it out.
In addition, Sora Project Ltd. is distributing a free document called "Get Started Now! Introduction to BtoB Advertising" which lists the features of each advertising medium and summarizes what to consider when choosing an advertising medium, so be sure to check it out. Audio advertising is advertising that can be distributed through internet media such as music distribution services and radio distribution services .
In addition to terrestrial radio advertising, which has been the mainstream until now, audio advertising has been attracting attention in recent years through digital audio media such as Spotify, , and podcasts.
From here, we will explain the market size and types of audio ads.
If you are considering placing audio ads in the future, be sure to check it out.
Japan's market size
One of the reasons why audio advertising Business To Business Mailing Lists is attracting attention worldwide is the expansion of audio distribution services .
According to the Monthly Total report of Nielsen Digital Content Ratings released by Nielsen Digital, the number of domestic viewers as of July 2023 was as follows:
In addition, according to the Group's " Japan's Advertising Expenditures in 2023 ," digital audio advertising expenditures are expected to grow 127.3% year-on-year to 2.8 billion yen.
In 2019, it was 1 billion yen, so it has grown 2.8 times in four years.
As the number of viewers of audio streaming services in Japan increases, audio advertising is gaining attention in Japan as well.
Types of audio ads
Audio ads can be broadly divided into two types.
You can get better results by using them according to your purpose and target , so let's take a look at their features and benefits.
1. Digital Audio Advertising
Digital audio advertising is advertising that can be placed within music and radio streaming services .
It is called digital audio advertising to differentiate it from terrestrial radio advertising.
A major feature of digital audio advertising is its detailed targeting function.
Advertisements can be delivered to specific targets using the attributes and location information of music and radio distribution service listeners.
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